The last example is that of the advertising campaign of a company producing weapons. But is not the only and will not be the last makeover in commercial background of the masterpiece by Michelangelo. Here as in the years David has been used for advertising, politics and art. The American company ArmaLite arms factory has just launched an advertising campaign with Michelangelo’s David that embraces a super sophisticated rifle, the AR 50 # 1, the value of more than three thousand US dollars accompanied by the slogan: “a work of art” a work of art. The Minister of Cultural Heritage Dario Franceschini has called for the withdrawal.